Binh Thuan tourism focuses on peak season at the end of the year

This year, the number of international visitors is expected to recover strongly and increase. In order not to miss the chance, Binh Thuan tourism industry has implemented many stimulus activities and attractive experiences to attract tourists.

Since October, Binh Thuan has recorded positive signs when the number of international visitors has shown signs of growth in both quantity and market diversity. Previously, international visitors to Binh Thuan were mainly from Russia and Ukraine, but now there are more visitors from Korea, China, Germany, England, the United States... The districts of Ham Tien, Mui Ne, Tien Thanh (Phan Thiet city) are places that attract many tourists.

According to the Department of Culture, Sports and Tourism of Binh Thuan province, in October 2024, the province welcomed about 25,900 international visitors, an increase of 14% over the same period in 2023. From the beginning of 2024 to now, the whole province has welcomed 312,800 international visitors, an increase of 46% over the same period in 2023, mainly from Korea, China, Russia, Germany, UK... These are positive signals for Binh Thuan to get closer to the goal of welcoming 320,000 international visitors this year.

According to some tourism service businesses and resorts in Mui Ne, after COVID-19, the trend of tourists has changed. In addition to elderly guests, long-term stays, the number of guests traveling on cross-Vietnam tours and short-term stays has increased. Therefore, the average length of stay of international guests in Binh Thuan this year is 5-7 nights, and guests do not book rooms too far before the "check-in" date.

Obviously, favorable visa policies and enhanced tourism promotion programs have been effective in attracting tourists to Binh Thuan and Vietnam. In addition, the evaluations of Mui Ne, Binh Thuan tourism ranked and voted by domestic and international organizations are also a "plus point" for international tourists to come.

Typically, Mui Ne is in the top 5 unique and surprising destinations, offering world- class experiences in the Asia-Pacific region voted by Booking.com (2024); The US travel guide magazine Lonely Planet has published many articles introducing Mui Ne beach and Mui Ne sand dunes (2023); Mui Ne is one of the top 10 tourist destinations voted by Bounce luggage storage service company (2021)...

In Binh Thuan, from October of the previous year to April of the following year is the peak season for international visitors. Relaxing and indulging in sports under the warm sunshine is an advantageous tourism product that international visitors want to experience.

Grasping this need of tourists, accommodation establishments, tourism service businesses, and resorts in Binh Thuan have all invested in additional amenities, building all-inclusive combo packages focusing on relaxation and health care.

Indigenous culture is also a factor that creates a unique feature that attracts tourists, especially international tourists to Binh Thuan. The journey to discover culture is having many new and diverse tourism products, helping tourists experience more closely the life and cultural beauty of local people...

Typically, the Phan Thiet - Bau Trang sand hill tour - explores Cham culture in Bac Binh such as: Po Anit Temple, Po Klong Mohnai, Cham Cultural Exhibition Center, Binh Duc Cham traditional pottery village, Open Warehouse of Cham Royal Heritage Collection. Tourism service businesses and accommodation establishments also bring the Cham cultural space to the resort to create convenience for tourists to experience.

Pandanus resort organizes the Cham cultural experience program right at the lobby, aiming to create a playground for tourists and at the same time promote the image and unique culture of the Cham people. From November 2 to December 15, Cham artisans will perform the art of pottery making, brocade weaving and guide tourists to experience it on the spot.

The unit coordinates with Mui Ne Museum of Antiquities to display artifacts, antiques, and paintings related to Cham culture in the walkways, restaurants, and green spaces, creating a miniature Cham cultural space right at the accommodation facility. Along with that is the Cham Culinary Culture Festival to introduce typical dishes such as gingerbread, goat broth, grilled chicken with fatty rice, mango salad with fresh anchovies...

According to the Department of Culture, Sports and Tourism of Binh Thuan province, the end of the year is the low season for domestic tourists, while the international tourist market, despite certain difficulties, still has some improvements. Therefore, the tourism industry is making great efforts to promote and connect the market; effectively implementing the Project on Diversifying Tourism Types and Products by 2025, with a vision to 2030; building experience product packages connecting key destinations and localities...

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